By Jordan Malik, MBA/MS & Award-Winning Amazon Pro Merchant & eBay Top Seller


Amazon Sellers: Why You Should Avoid Price Wars

NOTE: This blog has moved to:

Another reason why Amazon sellers don't need to 'race to the bottom' with their prices:
Amazon goes after last-minute shoppers (

(In other words: Last minute shoppers LOVE shopping on Amazon because of their free shipping deals. Those shoppers are LESS price-sensivitive when they just 'gotta have it' in time for the Holidays .... This gives you, as an Amazon FBA Seller, more time to keep your prices higher and avoid the potential catastrophe of missing out on profit margins by getting into a price war with other sellers).

(FREE: Even MORE ways you can avoid the price wars now).

How are your holiday sales going? (Comment below)

Live Long and Profit,
-Jordan 'J.B.' Malik
Founder, &

1 comment:

Clayton said...

I wish all FBA sellers followed this rule. But I have still been able to beat them at their own game...sometimes. Excellent advice.