By Jordan Malik, MBA/MS & Award-Winning Amazon Pro Merchant & eBay Top Seller

Monday

Bully Sellers on Amazon; and PROOF that Amazon likes me!

NOTE: This blog has moved to: http://www.HonestOnlineSelling.com

You've only got a few years left, lady: lighten up!
Sheesh. You'd think, with all the bad economic news floating around, Amazon sellers - with such a successful selling plaftorm - would be a positive, happy bunch. Nope - I'm afraid there are some nasty bullies among us.
Have you had bullies in your life? I have: abusive relatives, schoolyard bullies, corporate bullies, and now -- yes, it's true -- bully Amazon sellers.
Who is a bully Amazon seller? Typically:
  • Someone who believes EVERYONE's a competitor and thus they "don't deserve" to sell on Amazon....
  • Or someone who may be jealous of your sales volume....
  • Or someone paranoid of sellers -- like me -- who share our Amazon selling strategies with folks (like you) and thus (gasp!) the bullies' 'own' secrets are now being 'stolen' by (oh no!) more competition!
These bullies are also folks who poison hang out in online seller help forums all day to:
  • talk down to others...
  • scold them...
  • insult them on with forum posts (but without the gall to confront them in 'real life'), where they safe within the anonymous confines of their own homes; and
  • with airs of braggadocio, trumpet their own accomplishments - however trite - instead of spending their time doing, um, oh, I dunno, something constructive like growing their business.
But lately, these bully Amazon sellers are reaching for straws - by poisoning telling other sellers that my current Amazon seller feedback score (92% for the past 30 days) is increduously disgraceful.

Should I be scared? Should YOU be scared? NO. I'll explain:

Selling on Amazon is relatively new for most of us. So I, like plenty of other folks, have made some mistakes in product sourcing (i.e. inadvertently listing some items as 'New' when they should have been 'Like New'; listing a game that had missing pieces, etc.).  Thus I have received an occasional negative feedback from an Amazon buyer, and hey, I admit that I deserve it. I also received some negative feedback from customers - whose product was fine - but they're the types that just can't be pleased (you know: "the picture showed a different shade of red on Elmo. I want a refund".  That type).

But these bully Amazon sellers - who INSIST their feedback 'never' falls below 99% (yet they refuse to openly share their feedback score, as I do), emphatically wag their fingers at sellers like me and come just short of calling us 'the devil' for not having 'stellar' feedback.

So how am I doing? Out of my 63 feedbacks from customers in the past 30 days:
  • 58 were positive 
  • 1 was 'neutral'
  • 4 were 'negative'
Is that 'Bad', disgraceful, and worthy-of-seller-suspension performance? According to the bullies, YES! ... WOW!

But I'm brushing off their negativity. Despite all the paranoia these bullies are spreading to other sellers (maybe even you), I've found that Amazon is pretty forgiving! See, It's AMAZON who thinks I haven't done anything wrong. And aren't they -- not the bully Amazon sellers - the ones who determine my fate? Here's my PROOF:

This is my "Customer Experience Performance" email I just got from Amazon, where they give me 'insight into how you're doing with respect to customer satisfaction'.

So how's MY performance, according to Amazon? Just fine, thank you. Amazon judges you NOT on your feedback score (like my 92% that the Bullies are having heart palpitations over), but your 'Order Defect Rate', "Pre-fulfillment cancel rate', and 'Late shipment rate'.

And if you see my performance metrics, all my scores meet Amazon's requirements, with 'room to spare!'

Now don't get me wrong - if you're constantly getting negative feedbacks from buyers, you're probably doing something wrong and you need to address it. But there's certainly no reason for a seller with a score of 92% to hang up his hat and stop selling. (Hey, wait, wouldn't the bully Amazon sellers just LOVE it if I did!)

Geez, I hope those bullies don't see this video, or they might send an angry email to PETA or something.


"Don't throw stones at your neighbors', if your own windows are glass" - Benjamin Franklin, 1961

"Judge not, lest ye not be judged.” (Matthew 7:1)

"You stick your head above the crowd and attract attention and sometimes somebody will throw a rock at you. That's the territory. You buy the land, you get the Indians." - David Lee Roth

How about you? Does your happiness get interrupted by bully sellers? I want to hear from you!

-Jordan
Founder, HonestOnlineSelling.com & FBAFinds.com

P.S. For help with improving your Amazon seller feedback (maybe yours is less than my 'disgraceful' 92%), read my free guide here.

6 comments:

outstandingbooks said...

hi there, I couldn't agree more. I have a 97% on amazon and i have 97% feedback on Ebay. HOwever because of a few low DSRS on Ebay --get ready for it--9 months ago. Yes 9 months ago; I haven't had a low shipping DSR in 9 months (the category that Ebay is mad at me for). I am still under suspension until the 20th of this month. THat means I can only sell a certain amount on ebay, I have a 97% positive feedback and haven't had a negative for 8 months if even then; i'd have to go look. And so because im not a top rated seller--My items aren't put as high in Best match.
Ebay is so wrong on this. It's kind of hard to better your Ebay business when Amazon takes care of its sellers better than Ebay. Ebay just doesn't take into account that some buyers aren't educated about the DSR system or about even when they should leave a negative. I've gotten negatives because the content of the book they ordered wasnt helpful to them. So what am i doing? Im pouring all my time and resources into amazon and building that business since Ebay will fault me for any low dsr I ever get again.

Debra said...

Ouch Jordan... stop hanging out on those forums.

Spend more time posting here and on FBAFinds.com (My "secret" weapon of choice).

Gasp - you share your Amazon selling strategies??? You mean you actually help others gain success? How could you? ROFLOL

"Thou Shall Not Pay Attention To The Bully" Debra Conrad 2011

I'm assuming the "Bully" isn't very successful on Amazon - and/or just doesn't see the + side of sharing and being a happy camper.

Tex said...

Well, Amazon doesn't necessarily look out all that well for their seller's either. I just had negative comments because the Labor Day Holiday got in the way of delivery time even though UPS delived withing their 5 to 7 day window.

Amazon will not remove the negative feedback because it doesn't meet their criteria for removal so my score just dropped 2 points for something totally and obviously out of my control.

Apparently the buyer has no concept of time and distance and the seller pays the price !

Rhonda*in*MI said...

The bullies are everywhere! Online I have really noticed it lately. THese are the people that feel threatened or just like to start doodoo. I am dealing with an ebay customer right now - yep, the color is green, not turquoise like the picture shows! On my screen, it is turquoise and the item IS turquoise. He insists it's green and he vows to " invoke his ebay buyer protection and get all his money back and shipping both ways!!" On Amazon, I had a guy recently give me a neutral because the CDs (set of 3) he got for $2.49 show scuff marks even though I said they all played good. Um, yep, even in his feedback he hadn't even listened to them yet.
I don't bother to post on the Amazon seller forums anymore, many nasty people and too much negativity for me. I'll just learn the normal way - experience, trial and error, gut feeling, etc. Love this blog, keep up the good work!!!!!!!!!!!!!!!!!

BilliesFinds said...

I know what forum your referring to and I thought the whole conversation was quite ridiculous. No one seems to share because they are afraid of the "competition." FBA Finds, on the other hand, is quite the opposite, we share and help one another.

You set the tone for a very positive and caring forum, you should be proud.

blkeeslar

P.S. I hardly look at feedback!!

Jordan Malik said...

@outstandingbooks: very smart to 'diversify' into different selling platforms. I still have lots of hope for eBay and eBay still works well for unique, 1-off items, collectibles, cars, real estate, boats, etc.

@Debra: You're absolutely right and I am going to spend less time in those forums. The bullies are NEVER happy and it's a toxic environment there.

@Tex: Sorry to hear that; I've been selling on Amazon for 3 years or so and I have found as long as you do your best by your buyers, you should be ok. Just continue what you are doing and expect the occasional customer is not going to be happy no matter what you do.

@Rhonda*in*MI: You are right - we all have to stop thinking that the 'toxic' forums are critical to our success. Thank you for the encouragement!

@BilliesFinds: Thank you for noticing the difference in 'our' Forum, I am extremely happy and thankful that FBAFinds is so helpful for its subscribers!

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